My goal when crafting product descriptions was to engage and educate audiences with thought-provoking and compelling copy.
My copy and branding concepts played a key role in marketing collateral for the launch of the Effusio brand.
Examples of my work for various advertisements across Amazon devices, along with content for our product pages.
Examples of past work for both print ads along with different examples of packaging copy that has performed well.
Copy and campaigns I’ve created for targeted sport and fitness audiences.
I was tasked with creating copy that pitched the core of Thorne’s brand and products to 15+ segmented audience groups.
A few examples of long-form blog posts I’ve done for engagement and thought leadership.
The goal of this project was to engage consumers and increase brand awareness for Thorne health solutions.
A collection of long format promo videos use for product launches and other branding campaigns for Thorne.
Here is a selection of my work while employed as the Senior Content Writer with Frazer Consultants.
Here are some examples of different newspaper section covers that I designed, wrote headlines for, and copy-edited. I worked on multiple dailies and weeklies across the country as a news designer at a regional design center.
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