I’m a firm believer that, when done right, print advertising still can have a powerful impact to move audiences and drive sales. This requires creative, clear, and concise copy paired with beautiful design. And it’s something I strive for in every project I approach.
Additionally, as customers continue to move away from traditional retailers and shop more online, I think it’s important to always be thinking about the whole consumer buying experience. This includes product packaging/shipping, boxstuffers, and other inserts that go the extra mile to support consumers in their purchase and increase their loyalty to a brand.
Here are examples of past work for both print ads along with different examples of packaging copy that has performed well.
In collaboration with graphic designer Cheyenne Eggert.