As the proud partner of a number of U.S. National Teams, including U.S. Soccer, USA Hockey, and USA Triathlon, Thorne offers the most comprehensive NSF Certified For Sport® line. This product line is targeted at athletes of all backgrounds, from professional athletes competing for Team USA and the NBA, to weekend warriors and fitness enthusiasts.
In my role, I’ve concepted and wrote various pieces of collateral that cater to these specific audiences, including videos, print advertisements, social ads, direct mail campaigns, and more. Below are some examples of these targeted campaigns.
In collaboration with creative director Jerod Gibson and graphic designer Cheyenne Eggert.