In 2020, Thorne’s goal was to further brand awareness with the general public and to highlight 200+ products Thorne offers and how these innovative products supporty health goals such as better sleep, stress management, fitness, etc.
I was tasked with concepting several campaign ideas and copy for out-of-home ads that would display primarily in large metro areas, such as L.A. and NYC. The goal of my copy was to change how people perceive their health and show them ways in which they can optimize it.
In collaboration with creative director Jerod Gibson and graphic designer Cheyenne Eggert.
