Metabolic Health Launch Campaign
Scope of Project
Develop new product name
Create assets for digital, social, and search
Write product and Amazon web page and descriptions
Draft scripts for video and copy for email launch
As the lead copywriter for the Metabolic Health product launch, I played a key role in every step of the launch process.
From product naming to preparing copy for the launch assets, I worked closely with our Director of Product Marketing to develop a consistent message for a successful launch of Thorne’s latest formula.
In collaboration with: Jessica Cokins Director of Product Marketing