Effusio Branding & Voice


Voice & Brand Guidelines

Scope of Project

Developed a guideline for new brand

Laid out a strategy for how Effusio’s brand voice should sound and be represented to ensure consistency among creative collateral

Concepted brand’s mission and key values

Project Summary

For this project, I helped develop the voice and tone of a new wellness brand, Effusio. My responsibility was to create a strategic guide for how the new brand would how the brand uses language and emotion to connect with a younger, health and eco-conscious audience. This included concepting the brand mission, voice, and social media guidelines for copy.

Project Collaborators: Jerod Gibson (Creative Director), Cheyenne Eggert (Design Manager), Grant Gillespie (Brand Director)