Collagen Plus Launch Campaign
Scope of Project
Developed product descriptions for eCommerce page and Amazon
Concepted and created copy for paid social and search
Wrote copy and selling points for use by third party brand ambassadors
Scripted copy for short hero videos
My goal for the launch of Thorne’s new product, Collagen Plus, was to spotlight why the product was more than just another collagen formula. I achieved this goal by sharing the unique story behind the clinically studied ingredients that show Collagen Plus is way more than just collagen powder.
My primary responsibility for this product launch campaign included creating copy for a paid social and search, draft the product description page, and create curated copy for use by third-party ambassadors to help engage our audience and build brand awareness about the new product.
Project Collaborators: Jerod Gibson (Creative Director), Cheyenne Eggert (Design Manager), Jessica Cokins (Director of Product Marketing)