I was tasked with the concepting the brand voice for the launch of Effusio By Thorne, a new venture that sought to disrupt today’s functional food and beverage market by offering a revolutionary printed, dissolvable supplement disc and sustainable packaging to challenge current supply chain and packaging industry.
In collaboration with creative director Jerod Gibson and video producer Byran Campbell.
My copy and branding concepts played a key role in marketing collateral such as:
- Social content
- Video scripts
- Web copy
- Promotional materials
- Thorne Ambassador program